A brand is a set of tangible and intangible attributes designed to create awareness, identify and build the reputation of a product, service, person, place or organization. The holistic perspective of branding is a long-term strategy ranging from product innovation to market communications. Branding creates an awareness and differentiation that distinguishes your business from its competitors.
If a brand delivers what it promises in a responsible fashion and continues to innovate and add value, people will continue to vote for it with their wallets, their respect and even their affection.
Any successful brand must continue to understand and anticipate changes in its audiences in order to remain successful.
Overall, the best service brands are built around a unique business idea or a compelling vision.
To learn further on this subject, join Samuel Duyile on his 6 days class on BRAND EXCELLENCE from Monday 20th to Sunday 26th April, 2020 on WhatsApp via the link below:
CAAM GLOBAL NETWORK (B)
And yes the class is free!!! So, enjoy!